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Simplifying the Media Planning Process - Enhancing User Experience
Introduction: Working on the problem statement of improving and simplifying the media planning process for end users has been an...

Vishnu Magam
May 31, 20237 min read


How to launch a food delivery product in the market
For better understanding, I have segmented this blog into the following parts Product Analytics Growth Strategies Product Roadmap Product...

Vishnu Magam
Aug 30, 202212 min read


Real life Analytics - Redbus
I have to improve the transactional funnel of redBus without increasing the CAC (Customer Acquisition Cost) because the business...

Vishnu Magam
Aug 30, 20224 min read


AARRR Metrics with an example
AARRR is a framework, which can be useful in determining the most appropriate metrics at different stages of a user’s journey through the...

Vishnu Magam
Aug 30, 20224 min read


How to build a food-delivery product in order to compete with the likes of Swiggy and Zomato.
For better understanding i have segmented this blog into following parts Understanding the market User research Business Model Canvas...

Vishnu Magam
Aug 28, 20229 min read


Wireframing exercise of HealthieMe
Tool used for wireframing = Whimsical. LOGIN PAGE - 1 LOGIN PAGE - 2 SIGN UP PAGE - 1 SIGN UP PAGE - 2 DATA COLLECTED IMMEDIATELY AFTER...

Vishnu Magam
Jan 20, 20221 min read


Sketching exercise of HealthieMe
LOGIN PAGE - 1 LOGIN PAGE - 2 SIGN UP PAGE - 1 SIGN UP PAGE - 2 Personal Details Page Fitness Goals Page Health Monitoring Page Calorie...

Vishnu Magam
Jan 20, 20221 min read


Case study on finding roommate/flatmate finding service.
The target audience is People who recently moved to tier-1 or tier-2 cities for the purpose of education or job and willing to share...

Vishnu Magam
Jan 19, 20222 min read


Affinity Mapping (Grouping user research data for Practo)
Trello is the visual collaboration platform that gives teams perspective on projects. As a PM, you would use Trello to collaborate,...

Vishnu Magam
Jan 19, 20221 min read


Business plan for the launch of Lyft in the Indian market and also evaluating the value proposition
INTRODUCTION: Lyft Inc. Is a San Francisco, California based company and operates in 644 cities in the United States and 12 cities in...

Vishnu Magam
Jan 19, 20225 min read


As a product head, i need to summarise the feedback of MixMusic and share it with the relevant teams
Suppose I have launched a music app MixMusic and have got more than 10k downloads on the Google Play Store. The user feedback is rolling...

Vishnu Magam
Jan 19, 20221 min read


A survey to understand user needs/demands in online furniture rental space.
Hypothesis • People prefer renting furniture when they shift the house frequently • Males with artistic interest who arrange their...

Vishnu Magam
Jan 19, 20221 min read


Competitor analysis of the online medicine market to improve understanding of the industry.
Online Pharmacy includes E – health sites, websites of pharmacy shops and various internet linked vendors that sells medicine. Some of...

Vishnu Magam
Jan 19, 20222 min read
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