AARRR is one of the most used frameworks in the industry  

Acquisition - According to Dave McClure (who created the AARRR framework), acquisition is all about where you are getting your users from.

Activation - Here’s the part that comes after gaining new users: activation. This is the process of helping your users understand your product. Why is it important? Because this is exactly the moment when you can influence all of the later stages, including retention, referral, and revenue as well as make your customers fall in love with the product you’ve created.

Retention - If your product is not great, even the most extensive marketing, high acquisition, and activation efforts will not make it immune to losing customers. This is why you need to focus on the next stage of your funnel: Retention. There are at least a few ways to check user retention in Google Analytics, but I'd like to focus on the one I've found more useful in my day-to-day marketing activities. It's called 'Cohort Analysis' and you can find it in the left side navigation:

Referral - Once you have the acquisition, activation, and retention parts right, getting referrals should be a walk in the park, no? Unfortunately, nailing this element of the AARRR framework is not always as easy as it seems like at first. A referral is all about turning your active users into brand ambassadors who will be inviting others to use your product. How to make it happen? First of all, encourage them to do so. Make sure that you include at least one invitation loop in your product. It could be as easy as suggesting sending invites to their coworkers during the onboarding process. You could also create a referral program where users can get rewarded for their engagement. Once you have your invitations program up and running, and the referrals are coming in, why not take a step further and create a partner program. That’s what we did at LiveChat a few years ago.

Revenue - Marketing experts can’t agree if the revenue stage should come before or after the referral one, but creating revenue for your business is undoubtedly one of the core elements you should focus on when developing a project. This phase is all about making sure that what you do online turn into a real-life stream of income.

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